Meiliana, Meiliana ( 0452122 ) (2007) Pengaruh Pelaksanaan Bauran Eceran Mal Paris Van Java Terhadap Motif Belanja (Studi Kasus Pada Mahasiswa/i Fakultas Ekonomi Universitas Kristen Maranatha. Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
I nd o nesia seb aga i negar a yan g sed an g b er kemb an g t ela h mem b u at ger ai ger a i tra d is io nal seb aga i temp at b erb elan ja yan g p alin g co co k. Ta p i b eb er ap a tahu n ter ak hir i ni keh ad ir an ger a i m od er n ju ga t ela h m e nd ap at p er hatia n mas yar a kat I nd o nesia, k hu susn ya m al ya n g m e mb er i n ila i tam b a h lai n ya itu b erup a hib u r an d an ken ya m anan b er b elan ja. Sa la h satun ya ad ala h M al Par is Va n J ava ya ng mem ilik i ko ns ep o n e sto p sho pp ing seh in gga p en gu nju n g a ka n mend ap at kem u d ahan d engan t er sed ia n ya b er ane ka r a gam ger a i. P iha k manajem en te lah m en ge lo la b au r an ecer a n Ma l P ar is Va n J ava sed em ikian r up a seh ing ga d ihar ap kan d ap at m enar ik k ed atan ga n p engu n ju n g d alam ju mlah b esar . Bau r an ecer an ya ng d ila ksa na ka n o leh M al P ar is Van J ava ter d ir i d ar i lo kas i keb er ad aan m al, k er ag am a n p rod u k yan g d itawar ka n, p enetap an har g a, p elaksa naa n p ro gr am p ro mo si, p er ancan ga n d esain ged u ng, d an fas ilita s p ela ya na n. Ma l Par is Van J ava ya ng ter leta k d i J ala n Su ka jad i t id ak t er la lu jau h d enga n Un iver s it as Kr i st en M ar anat ha yan g ter let ak d i Jala n Pro f. Dr g. Su r ia Su m ant r i, d enga n ter sed ia n ya b an yak sar a na tra nspo r tasi menu ju Ma l Par is Va n J ava mem u n gk inkan p ar a m ah asisw a/i Un iver s itas Kr isten Ma r anath a u nt u k men jad ikan Ma l P ar is Va n Jav a s eb agai sa la h satu alt er nat if t em p at u nt u k b erb elanja atau seked ar b er jala n – jala n. Pene lit ian d ilaku kan d en ga n m e ng gu na ka n meto d e d eskr ip tif. Pengu m pu lan d ata d ip er o leh d ar i d ata p r im er d an se ku nd er . Data p r im er b erup a ha s il ku esio n er ya ng d iseb ar ka n kep ad a 1 00 or ang m ah asiswa/ i Faku ltas Eko no m i Univer s it as Kr iste n Ma r anat ha, sed ang kan d ata s eku nd er d ip ero le h m elalu i Ta ta Usa ha Fa ku ltas E ko no mi Un iver s ita s Kr iste n M ar anat ha, inter net, m ajalah, d an bu ku m enge na i r itel. Me to d e yan g d igu nakan u ntu k me ngo lah d ata ad ala h an al is is u ji va lid ita s d an r eliab ilita s, a nalisis r egr es i b er ga nd a, d an a na lis is ko r elas i Pear so n. Dar i en am kara kter ist ik ya ng d im il iki o le h b au r an ecer an m aka d id ap atkan du a kar akter ist ik yan g m em i liki p en gar u h ku at ter had ap mo tif b elanja ya itu kar a kter ist ik har ga d an p r o mo si. Ber d asarkan d ata d ata ya ng t ela h d io lah, m ak a d id ap atkan sua tu p er samaan r egr esi yait u Y = 0,471+0,167X1+0,313X2 0,028X3+0,241X4+0,158X50,039X6. Secar a k ese lu r u han b au r an ecer a n mem p engar u h i m o t if b elan ja seb esar 32 ,8 %, sed an gkan sisa n ya seb esar 6 7 ,2 % d ip engar u h i o le h fakto r f akto r la in. Ber d asar kan ana lis is ya ng tela h d ila ku ka n m a ka d ap at d is im p u lka n b ahwa ter d ap at p engar u h a ntar a p ela ksa naa n b au r an ecer an Ma l Par is Van J ava ter had ap mo tif b elanja ko nsu m en, khu su sn ya m ahas iswa/ i Faku ltas E ko no mi Uni ver s ita s Kr isten M ar anat ha.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | One stop shopping , bauran eceran. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economics > 52 Management Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 27 Nov 2015 10:40 |
| Last Modified: | 27 Nov 2015 10:40 |
| URI: | http://repository.maranatha.edu/id/eprint/17587 |
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