Pengaruh Store Atmosphere terhadap Minat Beli Konsumen pada Fashion Store Skaters Cihampelas Bandung

Syamsudin, Hasan (0655006) (2010) Pengaruh Store Atmosphere terhadap Minat Beli Konsumen pada Fashion Store Skaters Cihampelas Bandung. Undergraduate thesis, Universitas Kristen Maranatha.

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Abstract

Clothing store business business development in Indonesia growing rapidly, looks more and more fashion stores are present where - where particularly in the cities - big cities like Jakarta, Bandung, Surabaya and so forth. A company tactics to attract consumers, one with a good implementation of store atmosphere. Application of store atmosphere, which, if applied properly in the fashion store chain, to provide comfort to consumers. Store atmosphere is comfortable, can create an atmosphere attractive to consumers that affect consumer buying interest to visit the fashion store chain. In this research we will discuss about the elements - elements of store atmosphere include exterior, interior, store layout, and interior displays. This research was conducted using non-probability sampling method by distributing questionnaires to 100 respondents in which respondents are customers or consumers who visit the fashion store "Skaters" Cihampelas Bandung. From the data obtained were analyzed quantitatively using SPSS 11.5.The results of data processing ,obtained the value of Adjusted R Square of 0214 in other words ,exterior ,interior ,store layout and interior displays affect the consumer buying interest of 21:40 %,while the remaining 78.60 %influenced by other factors .

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Store Atmosphere, Exterior, Interior, Store Layout, Display Interior and buying interest
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > 55 Management Department (Night Classes)
Depositing User: Perpustakaan Maranatha
Date Deposited: 30 Nov 2015 10:30
Last Modified: 30 Nov 2015 10:30
URI: http://repository.maranatha.edu/id/eprint/17634

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