Princesa, Sylvia /1773021 (2020) Penerapan Digital Marketing Pada Produk Fashion Merk “About She”. Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
About She merupakan brand pakaian wanita yang didirikan sejak 2015 yang menjual pakaian wanita seperti kaos, cardigan, dan lain-lain. Saat ini About She tidak menerapkan digital marketing untuk pemasarannya. Tujuan dari Tugas Akhir ini yaitu untuk menerapkan digital marketing pada About She seperti membuat website dengan menggunakan Wordpress, membuat social media seperti Instagram dan Facebook, dan juga membuat e-commerce seperti Shopee dan Tokopedia. Selain itu juga, menerapkan SEO (Search Engine Optimization) dan iklan seperti Facebook Ads. Hasil dari penerapan digital marketing ini About She memiliki website yaitu http://aboutshe.co/ , Memiliki social media Instagram dan Facebook. Instagram yang telah memiliki 194 followers, 10,70% engagement rate Instagram About She, 2,61% engagement rate Facebook Page About She, Facebook Page yang telah memiliki 15 follow page.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Digital Marketing, Marketplace, Media Sosial, SEO, Website |
| Subjects: | T Technology > T Technology (General) |
| Divisions: | Faculty of Information Technology > 73 Information Systems Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 12 Oct 2022 04:53 |
| Last Modified: | 12 Oct 2022 04:53 |
| URI: | http://repository.maranatha.edu/id/eprint/30763 |
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