Rahayu, Utari Fitriani (1552326) (2019) Pengaruh Dimensi Komentar Jejating Sosial pada Keputusan Pembelian (studi pada : Konsumen Kecantikan di Media Sosail). Undergraduate thesis, Universitas Kristen Maranatha.
|
Text
1552326_Abstract_TOC.pdf - Accepted Version Download (420Kb) | Preview |
|
![[img]](http://repository.maranatha.edu/style/images/fileicons/text.png) |
Text
1552326_Appendices.pdf - Accepted Version Restricted to Repository staff only Download (296Kb) |
|
|
Text
1552326_Chapter1.pdf - Accepted Version Download (166Kb) | Preview |
|
|
Text
1552326_Chapter2.pdf - Accepted Version Restricted to Repository staff only Download (646Kb) |
|
|
Text
1552326_Chapter3.pdf - Accepted Version Restricted to Repository staff only Download (447Kb) |
|
|
Text
1552326_Chapter4.pdf - Accepted Version Restricted to Repository staff only Download (448Kb) |
|
|
Text
1552326_Conclusion.pdf - Accepted Version Download (41Kb) | Preview |
|
|
Text
1552326_Cover.pdf - Accepted Version Download (141Kb) | Preview |
|
|
Text
1552326_References.pdf - Accepted Version Download (44Kb) | Preview |
Abstract
Penelitian ini bertujuan untuk menguji dan menganalisis adanya Pengaruh Dimensi Komentar Jejaring Sosial Pada Keputusan Pembelian (Studi pada: Konsumen Kecantikan Di Media Sosial). Penelitian ini menggunakan metode causal explanatory dengan teknik pengambilan sampel purposive sampling. Data dikumpulkan dari 425 responden melalui survei berbasis kuesioner dengan kriteria yaitu konsumen yang membeli produk kecantikan di media sosial. Hasil penelitian menunjukan bahwa dimensi komentar jejaring sosial berpengaruh pada keputusan pembelian.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Business Practice Issues, Information Request, Comment About Product Launches, Usage Experience Issues, Keputusan Pembelian |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Economics > 52 Management Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 02 May 2019 05:58 |
| Last Modified: | 02 May 2019 05:58 |
| URI: | http://repository.maranatha.edu/id/eprint/26523 |
Actions (login required)
 |
View Item |
