Saragih, Jimmy Hasiholan (0352310) (2009) Pengaruh Pergantian Logo terhadap Keputusan Pembelian Oli Pertamina(Persero) UMPS III Cabang Bandung. Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
Dari hasil penelitian yang dilakukan oleh penulis membuktikan adanya pengaruh dari Pengaruh Pergantian Logo Pertamina terhadap Keputusan Konsumen dalam pembelian oli pertamina. Hal ini dapat dilihat dari analisis dengan menggunakan koefisien determinasi bahwa variabel X (Pengaruh Pergantian Logo Pertamina) memberikan pengaruh terhahadap variabel Y (Keputusan Konsumen dalam pembelian oli pertamina) sebesar 20,6 % sedangkan sisanya sebesar 79,4 % dipengaruhi oleh faktor lain yang diabaikan penulis.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Pergantian Logo terhadap keputusan pembelian |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economics > 52 Management Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 15 Dec 2015 11:30 |
| Last Modified: | 15 Dec 2015 11:30 |
| URI: | http://repository.maranatha.edu/id/eprint/18008 |
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