Wahyuningsih, Noffi Eka (0652033) (2012) Pengaruh Brand Trust terhadap Brand Loyalty (Studi Kasus pada Kecap Bango di Bandung). Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
The purpose of this study was to determine how much influence of Brand Loyalty on Brand Trust (Case Study At Bango Soy Sauce In Bandung). In this case, the population are usersBango sauce in Bandung. Primary data collection is done by distributing questionnaires, questionnaires carried out by incidental sampling technique with a sample siza of 120 people. This study uses multiple linear regression analysis method possible with calculations by SPSS 17.0 that will be examined brand reliability that originatesin consumer confidence that the products are able to fulfill that promise and brandvalues are based on the intention of consumer confidence that the brand is able toprioritize the interests of consumers when problems occur in the consumption ofproducts. Based on the results of questionnaires from 120 respondents who are scattered in Bandung is known that the effects of both dimensions are equally strong have the same effect, and though the results of the data is known that the effect of brand truston brand loyalty Bango soy product that is equal to 0701 or 70.1%. The effect of brand trust Bango soy sauce brand is already strong enough with the numbers and the remaining 70.1% by 29.9% influenced by other factors. Another factor likely influenced by the price, because Bango soy sauce has a higher pricethan other soy products. Therefore, researchers suggest that soy lowers the selling price of similar quality to Bango increasingly recognized by society.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Brand Reliability, Brand Intention, and Brand Loyalty |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economics > 52 Management Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 31 Jul 2015 03:35 |
| Last Modified: | 31 Jul 2015 03:35 |
| URI: | http://repository.maranatha.edu/id/eprint/14238 |
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