Pengaruh Kualitas dan Harga Produk terhadap Loyalitas Pengguna Smartphone Samsung di Universitas Kristen Maranatha Bandung

Susanto, Jonathan (1152088) (2016) Pengaruh Kualitas dan Harga Produk terhadap Loyalitas Pengguna Smartphone Samsung di Universitas Kristen Maranatha Bandung. Undergraduate thesis, Universitas Kristen Maranatha .

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Abstract

Penelitian ini bertujuan untuk mengetahui dampak pengaruh kualitas dan harga terhadap loyalitas pengguna smartphone Samsung di Universitas Kristen Maranatha Bandung. Penelitian ini dilaksanakan dari bulan Maret 2016 sampai Juni 2016. Penelitian ini menggunakan analisis Causal Explanatory, teknik pengumpulan data yang digunakan dalam penelitian ini adalah kuisioner (angket). Variable yang digunakan adalah Kualitas (X1), Harga (X2), Loyalitas (Y). Menurut hasil penelitian yang telah dilakukan pengaruh kualitas dan harga terhadap loyalitas sebesar 37,3 %, sisanya adalah sebesar 63,7 % dipengaruhi oleh faktor variable lain (misalnya : promosi dan lokasi).

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Harga, Kualitas, Loyalitas
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > 52 Management Department
Depositing User: Perpustakaan Maranatha
Date Deposited: 06 Sep 2016 04:46
Last Modified: 06 Sep 2016 04:46
URI: http://repository.maranatha.edu/id/eprint/20952

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