Pengaruh Faktor Pendorong Program Loyalty dan Company Loyalty pada Perilaku Loyalitas Konsumen (Studi pada: Pelanggan Celebrity Fitness PVJ Bandung)

Sinfrin, Martin ( 0952115 ) (2014) Pengaruh Faktor Pendorong Program Loyalty dan Company Loyalty pada Perilaku Loyalitas Konsumen (Studi pada: Pelanggan Celebrity Fitness PVJ Bandung). Undergraduate thesis, Universitas Kristen Maranatha.

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Abstract

Studi ini bertujuan untuk menguji dan menganalisis pengaruh faktor pendorong program loyalty dan company loyalty pada perilaku loyalitas konsumen. Hasil peneltian dapat disimpulkan yaitu pertama, company commitment berpengaruh terhadap company loyalty; kedua company trust berpengaruh terhadap company loyalty; ketiga company satisfaction berpengaruh terhadap company loyalty; keempat program social benefit berpengaruh terhadap program loyalty; kelima program special treatmet berpengaruh terhadap program loyalty; keenam program value tidak memiliki pengaruh terhadap program loyalty; ketujuh company loyalty berpengaruh terhadap perilaku pembelian masa depan; premium price, share of wallet, share of visits; program loyalty tidak berpengaruh terhadap perilaku pembelian di masa depan, premium price, share of wallet dan share of visits; program loyalty berpengaruh terhadap pembelian perilaku masa depan, premium price, share of wallet dan share of visits lebih lemah dari pengaruh company loyalty pada variable-variabel tersebut.

Item Type:	Thesis (Undergraduate)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Economics > School of Management
Depositing User:	Perpustakaan Maranatha
Date Deposited:	21 Jan 2015 09:06
Last Modified:	16 Feb 2016 08:00
URI:	http://repository.maranatha.edu/id/eprint/9249

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