Hartanti, Monica and Nurviana, Nina and Lukman, Christine Claudia Edukasi Perancangan Desain Kemasan Kreatif pada IKM Sabilulungan, Soreang. In: Seminar Nasional Hasil Pengabdian Kepada Masyarakat (Sendimas 2019): Vol. 4 No. 1, 18-19 September 2019, Semarang.
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Abstract
Small and medium industry entrepreneurs in the Soreang area, Bandung Regency formed a community called "Sabilulungan" which in Sundanese meant helping each other. Soreang’s trade and industry services support this community. The main product of the Sabilulungan community is a food souvenir. Food souvenir that have a local’s flavours become one of the potential supporting of tourism in West Java, as well as driving the economy of this community. This food souvenir requires packaging design. Government services have provided some facilities like Mobile Packaging Clinic and various trainings. Increasingly the number of entrepreneurs and variant of food make the facilitator overloaded. The observations show that the packaging design of food souvenirs Bandung regency product in the market is modern, but it looks "me too" and does not have the local geographical characteristics. It would be better if the food souvenirs packaging design has the additional function of being a cultural ambassador who conveys the identity of the area of origin of the food. The above problems encourage higher education to participate in providing support through community service activities involving lecturers, students, government agencies and the Sabilulungan community. Some of the methods used are as follows, data collection by Interview and observation; learning process with Andragogy and FGD methods; transformation of tradition in packaging re-design through ATUMICS. The purpose of this activity is to produce some creative and custom designs that are characterized by local culture. The benefits of this activity: small and medium industry entrepreneurs will get new insights, students can practice their knowledge from real objects not fictitious, the government is encouraged to collaborate further with higher education to enrich the design education science.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | Creative Packaging Design, Education, Food Souvenir, Local Culture, Small and Medium Industry Entrepreneurs, Soreang |
| Subjects: | N Fine Arts > NX Arts in general |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 16 Feb 2021 09:53 |
| Last Modified: | 16 Feb 2021 09:53 |
| URI: | http://repository.maranatha.edu/id/eprint/27509 |
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