Pengaruh Kualitas Produk, Harga, dan Promosi terhadap Keputusan Pembelian Handphone Xiaomi di Universitas Kristen Maranatha

Nurhady, Jeffry (1352030) (2017) Pengaruh Kualitas Produk, Harga, dan Promosi terhadap Keputusan Pembelian Handphone Xiaomi di Universitas Kristen Maranatha. Undergraduate thesis, Universitas Kristen Maranatha.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Produk, Harga, dan Promosi terhadap Keputusan Pembelian Handphone Xiaomi di Universitas Kristen Maranatha Bandung. Penelitian ini dilaksanakan dari Bulan September 2016 Sampai November 2016. Penelitian ini menggunakan Causal Explanatory, Teknik Pengumpulan data dalam penelitian ini menggunakan Kuisioner online yang disebar kepada 105 responden. Variabel yang digunakan adalah Kualitas Produk (X1), Harga ( X2), Promosi (X3).Berdasarkan hasil penelitian menggunakan SPSS 21 terdapat pengaruh sebesar 41.9 % secara simultan dan sisanya sebesar 58.4 % dipengaruhi oleh faktor lain. Sedangkan secara parsial Kualitas Produk berpengaruh sebesar 35.04 % lalu Harga sebesar 32.26% dan sisanya dipengaruhi oleh faktor-faktor lain yang tidak ada di penelitian ini.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Kualitas Produk, Harga, dan Promosi
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economics > 52 Management Department
Depositing User: Perpustakaan Maranatha
Date Deposited: 03 Apr 2017 09:06
Last Modified: 03 Apr 2017 09:06
URI: http://repository.maranatha.edu/id/eprint/22344

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