Putri, Exlasia Eka (0552237) (2009) Pengaruh Personal Factors dan Sosioeconomic Factors terhadap Opini Konsumen tentang Periklanan di Media Cetak. Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
Opini konsumen terhadap periklanan di media cetak merupakan hal yang menarik untuk diteliti. Faktor yang mempengaruhi opini konsumen terhadap periklanan di media cetak adalah Personal factors and sosioekonomic Factors, Personal meliputi : Product information, Social image information and Hedonic amusemen; sedangkan Sosioekonomic factors meliputi : Good for ekonomi, Fostering materialism, Corrupting values, Falsity / no sense. Penelitian ini dilakukan dengan menyebarkan kuesioner kepada orang atau konsumen yang pernah melihat periklanan di media cetak sebanyak 210 responden. Pengujian dan pengolahan data menggunakan SPSS 12 dengan metode analisis regresi berganda. Hasil penelitian menunjukkan bahwa Product information berpengaruh positif terhadap opini konsumen tentang periklanan di media cetak, Social image information, Hedonic, Good for ekonomi tidak berpengaruh positif terhadap opini konsumen tentang periklanan di media cetak. Hasil penelitian juga menunjukkan Fostering materialism, Corrupting values berpengaruh negatif terhadap opini konsumen tentang periklanan di media cetak, dan Falsity / no sense tidak berpengaruh negatif terhadap opini konsumen tentang periklanan di media cetak.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Personal factors and sosioekonomic Factors, Personal meliputi : Product information, Social image information and Hedonic amusemen; sedangkan Sosioekonomic factors meliputi : Good for ekonomi, Fostering materialism, Corrupting values, Falsity / no sense |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economics > 52 Management Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 04 Nov 2015 10:26 |
| Last Modified: | 04 Nov 2015 10:26 |
| URI: | http://repository.maranatha.edu/id/eprint/16722 |
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