Prasetio, Yanuar Aditia (0852185) (2012) Pengaruh Perceived Service Quality dan Perceived Value pada Trust: Satisfaction sebagai Variabel Mediasi. Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh langsung dan tidak langsung Perceived Service Quality dan Perceived Value pada Trust: Satisfaction sebagai variabel Mediasi. Hasil penelitian menunjukkan bahwa terdapat pengaruh tidak langsung Perceived Service Quality dan Perceived Value pada Trust yang dimediasi oleh Satisfaction. Selain itu, hasil menunjukkan adanya pengaruh langsung Perceived Value pada Trust, namun tidak ada pengaruh langsung Perceived Service Quality pada Trust.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Perceived Service Quality, Perceived Value, Trust, Satisfaction |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economics > 52 Management Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 02 Jul 2015 09:07 |
| Last Modified: | 15 Feb 2016 04:19 |
| URI: | http://repository.maranatha.edu/id/eprint/13795 |
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