Partadinata, Mohamad Naufaldi (1552257) (2019) Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Konsumen pada Crooze Coffee Bandung. Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
This study aims to test and analyze the effect of Store Atmosphere on consumer purchasing decisions on Crooze Coffee Bandung, partially and simultaneously. The data of this study are Primary data collected directly by distributing questionnaires to 200 consumers of Crooze Coffee. The data analysis technique uses multiple regression analysis with the SPSS program. At the stage of data analysis also tested the validity, reliability test, test coefficient of determination and hypothesis testing. The results showed that General interior and Exterior had a partial effect on purchasing decisions at Crooze Coffee, while Store Layout and Interior Displays had no effect on Purchasing Decisions at Crooze Coffee. Simultaneously Store Atmosphere Elements include General Interior, Exterior, Store Layout and Interior Displays influencing consumer purchasing decisions on Crooze Coffee by 16.3%, while the rest are influenced by other factors not examined in this study.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Store Layout, Interior Displays, Purchasing Decisions. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Faculty of Economics > 52 Management Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 08 Dec 2021 02:28 |
| Last Modified: | 08 Dec 2021 02:28 |
| URI: | http://repository.maranatha.edu/id/eprint/28918 |
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