Pengaruh Kepuasan Mahasiswa Terhadap Loyalitas Mahasiswa

Wijayanti, Angelina (1052052) (2017) Pengaruh Kepuasan Mahasiswa Terhadap Loyalitas Mahasiswa. Undergraduate thesis, Universitas Kristen Maranatha.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepuasan mahasiswa terhadap loyalitas mahasiswa pada S1 Manajemen Univeristas Widyatama Bandung. Penelitian ini menggunakan metode penelitian causal explanatory. Pengumpulan data dilakukan melalui penyebaran kuesioner dan didapat sampel sebanyak 119 responden. Berdasarkan hasil analisis regresi linier sederhana, didapatkan hasil bahwa terdapat pengaruh antara kepuasan terhadap loyalitas memiliki pengaruh positif dan signifikan dengan nilai Sig sebesar 0.32 < . Artinya kepuasan mahasiswa yang terjadi di Universitas Widyatama Bandung berpengaruh terhadap loyalitas mahasiswa Universitas Widyatama Bandung.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: kepuasan mahasiswa dan loyalitas mahasiswa
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economics > 52 Management Department
Depositing User: Perpustakaan Maranatha
Date Deposited: 06 Oct 2017 03:15
Last Modified: 06 Oct 2017 03:15
URI: http://repository.maranatha.edu/id/eprint/23535

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