Pengaruh Bauran Promosi dan Atribut Produk terhadap Keputusan Pembelian di Transmart Carrefour Bandung

Apriantiani, R.R. Antania Dewi Ayu (1252324) (2016) Pengaruh Bauran Promosi dan Atribut Produk terhadap Keputusan Pembelian di Transmart Carrefour Bandung. Undergraduate thesis, Universitas Kristen Maranatha .

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Abstract

Penelitian ini merupakan penelitian eksplanatori kausal yang dilakukan secara kuantitatif. Seluruh data yang ada dalam penelitian ini didapatkan melalui metode wawancara dengan alat bantu kuisioner. Sampel penelitian adalah 100 pengunjung yang akan melakukan proses pembelian atau hanya berkunjung saja di Transmart Carrefour Bandung. Hasil observasi akan di analisis dengan menggunakan metode Statistical Product and Service Solutions (SPSS) Hasil analisis menggunakan Statistical product and Service Solutions (SPSS) menyimpulkan bahwa unsur bauran promosi dan atribut produk di Transmart Crrefor Bandung memiliki pengaruh sebesar 52,2% terhadap keputusan pembelian konsumen di Transmart Carrefour Bandung

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: bauran promosi, atribut produk, keputusan pembelian
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > 52 Management Department
Depositing User: Perpustakaan Maranatha
Date Deposited: 14 Sep 2016 02:23
Last Modified: 14 Sep 2016 02:23
URI: http://repository.maranatha.edu/id/eprint/21002

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