Pengaruh Marketing Mix terhadap Minat Beli pada Ritel Kagum Fashion Sepanjang Jalan Cihampelas

Gunawan, Ricky (1252047) (2016) Pengaruh Marketing Mix terhadap Minat Beli pada Ritel Kagum Fashion Sepanjang Jalan Cihampelas. Undergraduate thesis, Universitas Kristen Maranatha .

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Abstract

Penelitian ini merupakan penelitian eksplanatori kausal yang dilakukan secara kuantitatif. Seluruh data yang ada dalam penelitian ini didapatkan melalui metode wawancara dengan alat bantu kuisioner. Sampel penelitian adalah 152 pengunjung yang akan melakukan proses pembelian atau hanya berkunjung saja di Kagum Fashion sepanjang jalan Cihampelas Bandung. Hasil observasi akan di analisis dengan menggunakan metode Statistical Product and Service Solutions (SPSS) Hasil analisis menggunakan Statistical product and Service Solutions (SPSS) menyimpulkan bahwa unsur marketing mix yang dimiliki oleh Kagum Fashion sepanjang jalan Cihampelas Bandung memiliki pengaruh yang signifikan terhadap minat beli konsumen di Kagum Fashion sepanjang jalan Cihampelas Bandung

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Marketing mix, minat beli
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > 52 Management Department
Depositing User: Perpustakaan Maranatha
Date Deposited: 25 Aug 2016 04:27
Last Modified: 25 Aug 2016 04:27
URI: http://repository.maranatha.edu/id/eprint/20881

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