Kiswanto, Hapri (1252162) (2016) Pengaruh Store Environment pada Minat Beli Kembali (Studi pada: Pelanggan Griya Setrasari). Undergraduate thesis, Universitas Kristen Maranatha .
|
Text
1252162_Abstract_TOC.pdf - Accepted Version Download (260Kb) | Preview |
|
![[img]](http://repository.maranatha.edu/style/images/fileicons/text.png) |
Text
1252162_Appendices.pdf - Accepted Version Restricted to Repository staff only Download (302Kb) |
|
|
Text
1252162_Chapter1.pdf - Accepted Version Download (167Kb) | Preview |
|
|
Text
1252162_Chapter2.pdf - Accepted Version Restricted to Repository staff only Download (407Kb) |
|
|
Text
1252162_Chapter3.pdf - Accepted Version Restricted to Repository staff only Download (336Kb) |
|
|
Text
1252162_Chapter4.pdf - Accepted Version Restricted to Repository staff only Download (293Kb) |
|
|
Text
1252162_Conclusion.pdf - Accepted Version Download (161Kb) | Preview |
|
|
Text
1252162_Cover.pdf - Accepted Version Restricted to Repository staff only Download (600Kb) |
|
|
Text
1252162_References.pdf - Accepted Version Download (361Kb) | Preview |
Abstract
Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh store atmospherics, visual merchandizing, pleasant atmosphere, dan store design pada minat beli kembali. Berdasarkan dari tujuan penelitian, maka jenis penelitian ini adalah causal explanatory. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah non-probability sampling dengan metode purposive sampling. Penelitian ini dilakukan pada 250 responden yang menjadi member Yogya Group dan pernah berbelanja di Griya Setrasari. Pengujian menggunakan regresi berganda dengan bantuan software SPSS 16.0. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh store atmospherics dan store design pada minat beli kembali, sedangkan visual merchandising dan pleasant atmosphere tidak memberikan pengaruh pada minat beli kembali.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Store atmospherics, visual merchandizing, pleasant atmosphere, store design, minat beli kembali. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economics > 52 Management Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 23 Aug 2016 02:43 |
| Last Modified: | 23 Aug 2016 02:43 |
| URI: | http://repository.maranatha.edu/id/eprint/20842 |
Actions (login required)
 |
View Item |
