Ridvan, Ridwan (0252187) (2010) Pengaruh Kemasan, Selera, dan Harga terhadap Keputusan Pembelian Minuman Isotonik Mizone. Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
The purpose of this research is to know how consumer behave to make buying decission to isotonic drink product, Mizone, to learn wheter packaging factor, price and apetite effect consument taking decission buying isotonic drink product, Mizone. In this research, research that is used is applied research. Applied research is research that is used in purpose to get information indorder to solve problem practically. This research is used as a respond to a fenomena that happen in the field. Appropiate to the research title which will be ivestigated by researcher, there for there are two variable in this research, which is the X variable as a dependent variable and Y variable as an independet variable. The X variable (dependent) from this research is packaging, price and apetite. As for Y variable (independent) in this research is consumer loyality. In this research, researcher test data using quizioner. This Quizioner are made to know wheter if the hypotetic is accept or reject. Quizioner that were made by researcher is using Likert scale, where the answer of the quizioner is divided by 5, which is, for the answer “Very Agree” willbe scored 5, for the answer “Agree” will be scored 4, for the answer “Hesitation” will be scored 3, for the answer “Not Agree” will be scored 2, and for the answer “Completely Disagree” will be scored 1. After counting the result, it is know that the packaging variable, price and apetite all are affecting significantly to consumer loyality. Researcher give advice, management give pressure inorder to persuade and grows consumer interest to buy product, and so the company also have to search the other independent variable outside the reserach that assumed could form the consumer loyality, as example: consumer purchase cappability, lifestyle, demand level, geografic and climate, competitor, way of payment, decission about the outlet, time of purchasing, product total, etc.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Price factor, packaging, apetite, consumer loyality. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economics > 52 Management Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 21 Apr 2016 11:20 |
| Last Modified: | 21 Apr 2016 11:20 |
| URI: | http://repository.maranatha.edu/id/eprint/20282 |
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