Pengaruh Motivasi Proses pada Sikap Konsumen (Studi Kasus: SMS/Short Teks Wireless Advertising Messaging)

Darmawan, Tautan Julian (0252120) (2009) Pengaruh Motivasi Proses pada Sikap Konsumen (Studi Kasus: SMS/Short Teks Wireless Advertising Messaging). Undergraduate thesis, Universitas Kristen Maranatha.

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Abstract

Advertising through handphone media has access by sms/short teks wireless advertising messaging/WAM. Very efective and have more value to consumers consering reach to al needed costumer attitude in wam adoption influence by motivation process. This research purpose is examine and analyze motivation process to consumers attitude influence. This research object is handphone user who was get sales promotion sms by phone from supplier, and have age 18 years ald until 34 years old. Data analysis method used simple regression methode with SPSS help version 12.00. this research instrument constitute adoption from Peter, Amanto, Hollenbeck, (2007). Hipotesis testing result show that process motivation influence customers attitude, and the 21.6%.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: WAM, Motivation Process, Consumers Attitude
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > 52 Management Department
Depositing User: Perpustakaan Maranatha
Date Deposited: 18 Apr 2016 09:39
Last Modified: 18 Apr 2016 09:39
URI: http://repository.maranatha.edu/id/eprint/20153

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