Nevrita, Sherlyn (1152040) (2015) Pengaruh Bauran Produk terhadap Keputusan Pembelian Mochaccino Café & Bakery. Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
This research aims to know the effect of the Product toward Purchase Decision on Mochaccino Café & Bakery partially. Researchers used a Causal Eksplanatory type. The sampling technique in this research is Non-Probability Sampling with Purposive Sampling procedure. By taking a sample of 75 respondents. Who have visited & consumed Product from Mochaccino Café & Bakery. The data in this research is obtained and processed using SPSS 22.0 specifically the validity test, reliability test, normality test, hypothesis test. Results of research in partially sentenced that, quality of products provide influence significant the purchase decision with a value of 0.00 <0.05. As well as the results of research showed that the effect of the Product to Purchase Decision on Mochaccino Café & Bakery by 32.5%.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Products, Purchase decision. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economics > 52 Management Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 09 Feb 2016 08:30 |
| Last Modified: | 09 Feb 2016 08:30 |
| URI: | http://repository.maranatha.edu/id/eprint/18520 |
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