Manurung, Fourthy Julika ( 0452271 ) (2008) Pengaruh Periklanan Televisi Terhadap Volume Penjualan Telkom Speedy. Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
Based on the observation, indentified that Pearson Correlation number between the advertising of Television program and the sales volume is 0,556, then obtained that determination coefficient number is 30,9% which means that 30,9% of sales are effected by other variables. TelkomFlexi of PT. Telecomunication Indonesian, Tbk Bandung advertising of Television program is noticed by 6 (six) aspects, such as : interested of masseges, interested of celebrity endorser, interested of humour, interested of emotional, interested of musical, interested of rasional. Observation method that been employed by writer are descriptive and verificative methods. These kind of observation are correlational and causalytas. The unit of analysis on this observation is individual, comprise of : consumer TELKOM Speedy of PT. Telecomunication Indonesian, Bandung who has buying some products in there. Based on the collecting data (time horizon) this observation is typically cross section.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Sales Promotion, Sales Volume |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economics > 52 Management Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 15 Dec 2015 10:14 |
| Last Modified: | 15 Dec 2015 10:14 |
| URI: | http://repository.maranatha.edu/id/eprint/18003 |
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