Kristanto, Andreas (0552250) (2009) Analisis Pengaruh Brand Trust terhadap Brand Loyalty pengguna Handphone Nokia dan Sony Ericsson. Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
Penelitian ini meneliti tentang pentingnya Brand Trrust terhadap Brnd Loyalty Tujuan dari penelitian ini adalah menguji pengaruh Brand Trust terhadap Brand Loyalty Nokia dan Sonny Erycsson. Responden dalam penelitian ini adalah mahasiswa-mahasiswi Universitas Kristen Maranatha. Berasarkan penelitian yang dilakukan telah mendapatkan hasil bahwa Brand Trust berpengaruh terhadap Brand Loyalty baik pada pengguna Nokia dan Sonny Erycsson. Hasil lain dari penelitian ini menunjukan tidak ada perbedaan pengaruh Brand Trust terhadap Brand Loyalty pengguna Nokia dan Sonny Ericsson.
| Item Type: | Thesis (Undergraduate) |
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economics > 52 Management Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 05 Nov 2015 04:43 |
| Last Modified: | 05 Nov 2015 04:44 |
| URI: | http://repository.maranatha.edu/id/eprint/16752 |
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