Pengaruh Motivasi, Persepsi, dan Sikap Konsumen terhadap Keputusan Pembelian Handphone Merek "Sony Ericsson" Dikawasan Bandung

Hertaty, Hertaty (0552203) (2009) Pengaruh Motivasi, Persepsi, dan Sikap Konsumen terhadap Keputusan Pembelian Handphone Merek "Sony Ericsson" Dikawasan Bandung. Undergraduate thesis, Universitas Kristen Maranatha.

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Abstract

Dalam penelitian ini penulis mengambil topik yang berhubungan dengan motivasi, persepsi, sikap konsumen, dan keputusan pembelian. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh motivasi, persepsi dan sikap konsumen terhadap keputusan pembelian. Satuan unit/obyek analisis penelitian ini adalah konsumen atau pembeli dan penggunaan handphone merek Sony Ericsson di Kawasan Bandung. Dari hasil penelitian diketahui bahwa motivasi, persepsi, sikap konsumen berpengaruh secara positif dan signiikan terhadap keputusan pembelian handphone merek Sony Ericsson. Manfaat penelitian ini dapat dipakai untuk meningkatkan volume penjualan melalui periaku konsumen.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: motivasi, persepsi, sikap konsumen dan keputusan pembelian
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > 52 Management Department
Depositing User: Perpustakaan Maranatha
Date Deposited: 28 Oct 2015 11:18
Last Modified: 19 Jan 2016 02:26
URI: http://repository.maranatha.edu/id/eprint/16428

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