Pengaruh Motivasi, Persepsi dan Sikap terhadap Keputusan Masuk Universitas Kristen Maranatha Bandung

Khoerniawan, Shianty (0552117) (2009) Pengaruh Motivasi, Persepsi dan Sikap terhadap Keputusan Masuk Universitas Kristen Maranatha Bandung. Undergraduate thesis, Universitas Kristen Maranatha.

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Abstract

Ujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh dari motivasi, persepsi, dan perilaku konsumen terhadap keputusan pembelian. Objek dari penelitian ini adalah “Universitas Kristen Maranatha, Bandung” berdasarkan hasil penelitian ini diketahui bahwa motivasi, persepsi, dan perilaku konsumen berpengaruh secara positif dan signifikan terhadap keputusan masuk Universitas Kristen Maranatha. Manfaat penelitian ini dapat dipakai sebagai informasi bagi Universitas untuk meningkatkan minat konsumen melalui perilaku konsumen.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: motivasi, persepsi, sikap konsumen, keputusan pembelian
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > 52 Management Department
Depositing User: Perpustakaan Maranatha
Date Deposited: 26 Oct 2015 10:07
Last Modified: 18 Jan 2016 07:59
URI: http://repository.maranatha.edu/id/eprint/16294

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