Pengaruh Persepsi, Motivasi, Sikap Pengunjung Bandung Electronic Center terhadap Keputusan Pembelian Handphone Merek Blackberry

Senjaya, Fredy (0552040) (2011) Pengaruh Persepsi, Motivasi, Sikap Pengunjung Bandung Electronic Center terhadap Keputusan Pembelian Handphone Merek Blackberry. Undergraduate thesis, Universitas Kristen Maranatha.

[img]
Preview
Text
0552040_Abstract_TOC.pdf - Accepted Version

Download (27Kb) | Preview
[img] Text
0552040_Appendices.pdf - Accepted Version
Restricted to Repository staff only

Download (584Kb)
[img]
Preview
Text
0552040_Chapter1.pdf - Accepted Version

Download (39Kb) | Preview
[img] Text
0552040_Chapter2.pdf - Accepted Version
Restricted to Repository staff only

Download (125Kb)
[img] Text
0552040_Chapter3.pdf - Accepted Version
Restricted to Repository staff only

Download (76Kb)
[img] Text
0552040_Chapter4.pdf - Accepted Version
Restricted to Repository staff only

Download (199Kb)
[img]
Preview
Text
0552040_Conclusion.pdf - Accepted Version

Download (45Kb) | Preview
[img] Text
0552040_Cover.pdf - Accepted Version
Restricted to Repository staff only

Download (65Kb)
[img]
Preview
Text
0552040_References.pdf - Accepted Version

Download (63Kb) | Preview

Abstract

One way to determine changes in consumer behavior today is by way of analyzing the influence of perception, motivation, and attitude of consumers toward purchasing decision. Therefore in this study, researchers took the title Influence Perception, Motivation, Attitude Of Bandung Electronic Center Visitor Against The Decision Of Purchasing The Brand Mobile Phone Blackberry. The purpose of this study was to identify and analyse the influence of perception, motivation, and attitude of Bandung Electronic Center visitor against the decision of purchasing the brand mobile phone Blackberry. Units/objects of analysis of this study are the perception, motivation, attitude and purchasing decision of Bandung Electronic Center visitor, which has a brand mobile phone Blackberry. This research was conducted by distributing questionnaires to 200 respondents. After the data is obtained, then the data were analyzed using the test of validity, reliability test, and multiple linear regression test using SPSS 16. The results indicate that the perception, motivation, and attitude of Bandung Electronic Center visitor against the decision of purchasing the brand mobile phone Blackberry have a positive relationship. It can be seen from the calculations with a multiple linear regression methods to show that consumer perception, consumer motivation, and consumer attitude influences consumer purchase decisions by 20% and the remaining 80% influenced by other factors. The benefits of this research can be used as information in an attempt to increase sales volume through perception, motivation, and attitude consumer.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Consumer Perception, Consumer Motivation, Consumer Attitude, Purchase Decision, and Blackberry
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > 52 Management Department
Depositing User: Perpustakaan Maranatha
Date Deposited: 23 Oct 2015 08:27
Last Modified: 18 Jan 2016 06:30
URI: http://repository.maranatha.edu/id/eprint/16194

Actions (login required)

View Item View Item