Senjaya, Fredy (0552040) (2011) Pengaruh Persepsi, Motivasi, Sikap Pengunjung Bandung Electronic Center terhadap Keputusan Pembelian Handphone Merek Blackberry. Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
One way to determine changes in consumer behavior today is by way of analyzing the influence of perception, motivation, and attitude of consumers toward purchasing decision. Therefore in this study, researchers took the title Influence Perception, Motivation, Attitude Of Bandung Electronic Center Visitor Against The Decision Of Purchasing The Brand Mobile Phone Blackberry. The purpose of this study was to identify and analyse the influence of perception, motivation, and attitude of Bandung Electronic Center visitor against the decision of purchasing the brand mobile phone Blackberry. Units/objects of analysis of this study are the perception, motivation, attitude and purchasing decision of Bandung Electronic Center visitor, which has a brand mobile phone Blackberry. This research was conducted by distributing questionnaires to 200 respondents. After the data is obtained, then the data were analyzed using the test of validity, reliability test, and multiple linear regression test using SPSS 16. The results indicate that the perception, motivation, and attitude of Bandung Electronic Center visitor against the decision of purchasing the brand mobile phone Blackberry have a positive relationship. It can be seen from the calculations with a multiple linear regression methods to show that consumer perception, consumer motivation, and consumer attitude influences consumer purchase decisions by 20% and the remaining 80% influenced by other factors. The benefits of this research can be used as information in an attempt to increase sales volume through perception, motivation, and attitude consumer.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Consumer Perception, Consumer Motivation, Consumer Attitude, Purchase Decision, and Blackberry |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economics > 52 Management Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 23 Oct 2015 08:27 |
| Last Modified: | 18 Jan 2016 06:30 |
| URI: | http://repository.maranatha.edu/id/eprint/16194 |
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