Prana, Mellisa Dwi (0664154) (2010) Rebranding Sindang Reret. Undergraduate thesis, Universitas Kristen Maranatha.
|
Text
0664154_Abstract TOC.pdf - Accepted Version Download (102Kb) | Preview |
|
![[img]](http://repository.maranatha.edu/style/images/fileicons/text.png) |
Text
0664154_Appendices.pdf - Accepted Version Restricted to Registered users only Download (87Kb) |
|
|
Text
0664154_Chapter1.pdf - Accepted Version Download (324Kb) | Preview |
|
|
Text
0664154_Chapter2.pdf - Accepted Version Restricted to Registered users only Download (163Kb) |
|
|
Text
0664154_Chapter3.pdf - Accepted Version Restricted to Registered users only Download (569Kb) |
|
|
Text
0664154_Chapter4.pdf - Accepted Version Restricted to Registered users only Download (4Mb) |
|
|
Text
0664154_Conclusion.pdf - Accepted Version Download (50Kb) | Preview |
|
|
Text
0664154_Cover.pdf - Accepted Version Restricted to Repository staff only Download (90Kb) |
|
|
Text
0664154_References.pdf - Accepted Version Download (88Kb) | Preview |
Abstract
Kuliner Sunda saat ini telah berkembang pesat terlihat dari banyak bermunculannya restoran-restoran khas Sunda. Sindang Reret merupakan pelopor restoran khas Sunda di kota Bandung. Melalui hasil penelitian, terungkap bahwa Sindang Reret mengalami beragam permasalahan dalam brandnya sehingga diperlukan proses rebranding untuk menciptakan kembali brand Sindang Reret di hati dan benak konsumen. Hal tersebut diharapkan mampu mendukung perkembangan Sindang Reret di masa yang akan datang.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Kuliner Sunda, Restoran khas Sunda, Sindang Reret, Brand, Rebranding |
| Subjects: | N Fine Arts > NX Arts in general |
| Divisions: | Faculty of Arts & Design > 64 Visual Communication Design Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 20 Mar 2015 01:42 |
| Last Modified: | 20 Mar 2015 01:42 |
| URI: | http://repository.maranatha.edu/id/eprint/11330 |
Actions (login required)
 |
View Item |
