Pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen "Anita Bakery" di Tasikmalaya

Susanto, Ervin Ricky (0552043) (2010) Pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen "Anita Bakery" di Tasikmalaya. Undergraduate thesis, Universitas Kristen Maranatha.

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Abstract

Bread is one source of carbohydrate food with huge potential and practical consumption. Therefore, the writer was moved to research more about the quality of services given by "ANITA Bakery" to its customers. Services include physical appearance, reliability, responsiveness, assurance and empathy towards customer satisfaction. This research was conducted to determine whether there is a positive influence of service quality to customer satisfaction "ANITA Bakery". Type of causality because the research is aimed to study and analyze the causal variables of physical distribution activities with variable repeat customer purchase intentions. The sample selection method sampling saturation. The number of samples is 50 respondents. The data collection was obtained by distributing a questionnaire on 50 customers' ANITA Bakery "in Tasikmalaya. Results from this study showed that there were positive effects of service quality to customer satisfaction.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Service Quality, Customer Satisfaction
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > 52 Management Department
Depositing User: Perpustakaan Maranatha
Date Deposited: 23 Oct 2015 08:43
Last Modified: 18 Jan 2016 06:37
URI: http://repository.maranatha.edu/id/eprint/16197

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