Pengaruh Biaya Saluran Distribusi dan Biaya Personal Selling terhadap Peningkatan Volume Penjualan pada PT.X

Sadikin, Willy Aprianus (0652080) (2010) Pengaruh Biaya Saluran Distribusi dan Biaya Personal Selling terhadap Peningkatan Volume Penjualan pada PT.X. Undergraduate thesis, Universitas Kristen Maranatha.

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Abstract

Because of so many competitions in fashion industry, many companies are demanded to use some strategies to increase sales volume, such as using a good distribution and promotion. In this research, researcher is interested in doing some research in a textile’s company, called PT. X. This company also located in Majalaya, Bandung. In this research, researcher also has a limitation, just going to observe company’s distribution and personal selling to increase sales volume. Using description analysis was detected that determination coefficient in distribution and personal selling influenced by sales volume in this company was 9.7%, and another 2.6% influenced by others factors. Furthermore identified that regression equation was Y= -758606.26+254.793X1+402.528X2. The company has some difficulties such as delayed on delivering products and damaged when delivering products. Besides even if salesmen have been offering the products to consumers, they refused to buy the products. From this observing, researcher has some suggestions for the company to raise its distribution and personal selling, for instance the company has to do such a double check to prevent damaging on the products. Furthermore, the company also should make sure that the products will be delivered on time. Moreover, the company should add more salesmen to the unreached areas which have high potential on increasing sales volume. In addition they also need to make good relationship with the consumers.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > 52 Management Department
Depositing User: Perpustakaan Maranatha
Date Deposited: 03 Aug 2015 03:30
Last Modified: 19 Jan 2016 06:23
URI: http://repository.maranatha.edu/id/eprint/14270

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