Pengaruh Framed Message, Ending Price, dan Gender pada Sikap Konsumen

Rani, Nina Puspa (0952022) (2013) Pengaruh Framed Message, Ending Price, dan Gender pada Sikap Konsumen. Undergraduate thesis, Universitas Kristen Maranatha.

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Abstract

Strategi pesan dan strategi harga merupakan salah satu alat komunikasi pemasaran yang berdampak pada perilaku konsumen. Penelitian ini merupakan penelitian eksperimen yang bertujuan untuk menguji pengaruh langsung dan pengaruh interaksi antara Framed Message, Ending Price, dan Gender pada sikap konsumen. Hasil menunjukan bahwa Ending Price secara langsung dan berinteraksi dengan Gender mempengaruhi sikap konsumen. Diharapkan penelitian ini memberikan kontribusi kepada perusahaan dalam menyusun strategi periklanan.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Framed message, Ending Price, Gender, Sikap Konsumen
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > 52 Management Department
Depositing User: Perpustakaan Maranatha
Date Deposited: 18 Jun 2015 10:02
Last Modified: 16 Feb 2016 06:32
URI: http://repository.maranatha.edu/id/eprint/13286

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