The Role of Sustainable Packaging Design for West Java Local Products

Wianto, Elizabeth and Hartanti, Monica (2022) The Role of Sustainable Packaging Design for West Java Local Products. In: 1st International Conference on Emerging Issues in Humanity Studies and Social Sciences (ICE-HUMS 2021).

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Abstract

Sustainability should become a concern in creative industries, including local food industries. Local food as souvenirs from a specific area commonly produced from the natural resources combined with their local culture, which directly affect their economy. To attract consumers and compete with other modern substitute products then this local product arguably able to stand out by defining its unique features of the local culture ingenuity. Local indigenous as the core of the unique character of local food products in this research will be presented in packaging through sustainable aspects of Micro, Small, and Medium Enterprises (MSME) in Indonesia. This experiment used two-sample of local food that represents authentic snacks from West Java: Brondong and Wajit. Each snack is packaged into four types of packaging, which contain two contradictory variables: traditional look-modern look and reusable-single use packaging. The non-parametric Mann- Whitney U-test, Kruskal Wallis test and descriptive statistics were used to analyses respondent’s specific souvenir food packaging preferences. A more detailed discussion explained the variables studied using the ATUMICS theory, which divides macro and micro design elements. The research output revealed that most consumers prefer traditional packaging combined with plastic, although it will have a higher price than singleuse cheaper packaging.

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Conference or Workshop Item (Paper)

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