Building Customer Value of Higher Educations Institutions in Indonesia in Facing The ASEAN Economic Community

Junita, Imelda (2016) Building Customer Value of Higher Educations Institutions in Indonesia in Facing The ASEAN Economic Community. In: The 4th IBEA 2016 International Conference on Business, Economics and Accounting, 14-16 September 20, Seoul.

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Abstract

The ASEAN Economic Community (AEC) offers many prospects and opportunities to the business community. The AEC will allow the free flows of goods, services, investments, and skilled labors across the region, therefore it will give great impact on the way the organizations work and do business, including higher education institutions as market entity. There are many reputable universities in the South East Asia region that will attract students from Indonesia. Many industries will also employ graduates from any universities in the region. Higher education institutions in Indonesia themselves should be attractive to students from other countries. The graduates as their output should also be attractive to the industries. In order to compete internationally, higher education institutions must create customer value. Customer value is the difference between the values the customer gains from owning and using a product/ service and the costs of obtaining the product/ service. This paper will provide review about the main customers of higher education institutions, the main processes of higher education institutions, and seek to explore how to create value for the customers of higher education institutions in Indonesia. The study would focus on approach adopted at Faculty of Economics, Maranatha Christian University, Indonesia.

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Conference or Workshop Item (Paper)

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