Tjandrasa, Benny Budiawan and Anatan, Lina and Ardianto, Novan (2020) Prediction and Analysis of Ecotourism Visitors at Jendela Alam. Asian Journal of Business and Entrepreneurship, 1 (2). pp. 63-75. ISSN 2714-6065
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Abstract
Tourism industry sector needs to receive more considerable attention due to its important role as source of economic growth in Indonesia. It is in line with government program to develop a collaboration model that involve government, entrepreneurs, communities, academics, and media. However, tourism industry usually faced high operational cost and decreasing number of visitors’ tendency caused by the increasing competitive business competition. It attracts researchers’ interest to conduct research in one of organization in tourism industry, Jendela Alam, that faces similar problems. The results of quantitative analysis show that the number of visitors tend to decrease even during holidays season. By considering the stakeholders and the main characteristics of visitors, this study recommends Jendela Alam to strengthen its business in the field of marketing product/service through marketing mix strategy.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | decision making, ecotourism, forecasting, strategic management, time-series analysis, TOWS analysis |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 10 Jan 2023 06:28 |
| Last Modified: | 11 Jan 2023 09:08 |
| URI: | http://repository.maranatha.edu/id/eprint/31223 |
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