Susanto, Richard Roderich (1552226) (2019) Pengaruh Store Atmosphere Terhadap Purchase Intention di Carrefour. Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh dari atmosfir toko terhadap minat beli konsumen di Carrefour. Sampel data penelitian bersumber dari data primer yang dikumpulkan melalui penyebaran kuesioner dan sampel yang digunakan dalam penelitian ini terdiri dari 170 responden yang pernah berbelanja di Carrefour. Metode analisis data penelitian yang digunakan adalah regresi linear berganda. Hasil penelitian menunjukkan bahwa atmosfir toko berpengaruh terhadap minat beli konsumen di Carrefour.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | atmosfir toko, minat beli |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Faculty of Economics > 52 Management Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 07 Dec 2021 08:02 |
| Last Modified: | 07 Dec 2021 08:02 |
| URI: | http://repository.maranatha.edu/id/eprint/28851 |
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