The Development of Tools for Designing the Local Characteristic Food Packaging Baded on Digital Applications as an Attempt to Accelerate Education

Hartanti, Monica and Nurviana, Nina and Lukman, Christine Claudia (2019) The Development of Tools for Designing the Local Characteristic Food Packaging Baded on Digital Applications as an Attempt to Accelerate Education. In: 3rd International Conference on Learning Innovation and Quality Education (ICLIQE 2019).

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Abstract

Different varieties of local community products have sprung up, one of which is a food souvenir. The souvenirs certainly require a proper packaging design. Thus, the government has provided several facilities to cater to the needs. However, there is still a problem concerning the limited number of facilitators to keep up with the fast-growing number of MSME businesspeople, which hampers education for them. This further results in the packaging design of existing MSME products, despite having been functional, nonconceptual, still looks „me-too‟ and does not reflect the local characteristics. In the era of digital product marketing, a packaging design that functions as a promotional tool and a cultural ambassador must be the one that is creative and promotes locality simultaneously. To materialize the goal, it is necessary to accelerate further education for MSME businesspeople on how to design their product packaging designs appropriately using independent learning methods and based on digital applications. In this particular research, two research methods, namely observation, and FGD, are utilized. In addition, traditional transformation methods, namely ATUMICS and the design process theory to design the features of digital applications, are applied. This digital simulation application will hopefully be useful to accelerate the education of packaging design for MSME businesspeople, so that in the future, the packaging design of West Java food products can be more conceptualized, customized and creative with a strong local identity.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: acceleration of education, digital application simulation, food souvenirs, MSMEs, packaging design
Subjects: N Fine Arts > NX Arts in general
Depositing User: Perpustakaan Maranatha
Date Deposited: 16 Feb 2021 09:48
Last Modified: 16 Feb 2021 09:48
URI: http://repository.maranatha.edu/id/eprint/27508

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