Anggraeni, Angelita (1452013) (2018) Ekspansi Sekoteng Geulis di Cianjur dengan Analisis Capital Budgeting. Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
Penelitian ini membahas mengenai studi kelayakan ekspansi Sekoteng Geulis di Cianjur dengan analisis capital budgeting. Sekoteng geulis ini bergerak di bidang kuliner. Alasan sekoteng geulis melakukan ekspansi karena ingin membuka toko untuk menghadapi persaingan bisnis dengan para pesaing agar memiliki nilai unggul lebih di mata pelanggan. Analisis kelayakan investasi yang digunakan dalam penelitian ini adalah capital budgeting. Metode capital budgeting yang digunakan yaitu net present value, payback period, profitability index, dan internal rate of return. Hasil penelitian ini menunjukkan bahwa investasi dalam bentuk ekspansi ini layak untuk dilakukan.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | investasi, ekspansi, studi kelayakan, capital budgeting |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Economics > 52 Management Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 11 Dec 2018 04:56 |
| Last Modified: | 11 Dec 2018 04:56 |
| URI: | http://repository.maranatha.edu/id/eprint/25182 |
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