Burto, Sandy (1452131) (2018) Analisa Perencanaan Pengembangan Bisnis Ayam Geprek Boss di Cikampek. Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
Ayam Geprek Boss merupakan bisnis di bidang kuliner spesialisasi ayam geprek yang pedas dengan varian menu tambahan yang kekinian. Masyarakat juga mencari makanan yang terjangkau, enak dan berbeda dari yang biasanya ditemukan. Ayam Geprek Boss menyediakan makan menu ayam geprek pedas yang belum ada di daerah cikampek sendiri, sehingga memiliki cita rasa yang unik dan baru yang pasti tetap memiliki rasa yang enak. Da;am memasarkan produk, Ayam Geprek Boss menggunakan system promosi Word of Mouth (WOM) baik melalui media sosial maupun secara langsung kepada konsumen.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Ayam Geprek Boss, kuliner, media sosial, berbeda, Word Of Mouth |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Economics > 52 Management Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 05 Dec 2018 06:39 |
| Last Modified: | 05 Dec 2018 06:39 |
| URI: | http://repository.maranatha.edu/id/eprint/25166 |
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