Reinaldo, Ryan (1352103) (2017) Pengaruh Brand Experience , Brand Trust, dan Brand Satisfaction terhadap Brand Loyalty Pelanggan. Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
Penelitian ini bertujuan untuk menguji pengaruh brand experience, brand trust, dan brand satisfaction terhadap brand loyalty . Sampel yang digunakan adalah 100 orang mahasiswa Manajemen Maranatha yang didapat dengan menggunakan purposive sampling. Metode analisis yang digunakan dalam penelitian ini menggunakan analisis regresi linier sederhana. Secara parsial, hasil dari penelitian ini menunjukkan bahwa brand experience berpengaruh terhadap brand trust , brand satisfaction , dan brand loyalty.brand trust Berpengaruh terhadap brand satisfaction dan brand loyalty. brand satisfaction berpengaruh terhadap brand loyalty Berdasarkan hasil penelitian di atas, perusahaan hendaknya memperhatikan brand experience karena menjadi faktor terbesar yang mempengaruhi brand satisfaction dan juga brand loyalty.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Brand Experience , Brand Trust , Brand Satisfaction , Brand Loyalty |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Economics > 52 Management Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 03 Apr 2017 09:58 |
| Last Modified: | 03 Apr 2017 09:58 |
| URI: | http://repository.maranatha.edu/id/eprint/22351 |
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