Price Sensitivity: Consumer Behavior and Decision Making Process

Imasari, Kartika and Setyawan, Surya (2015) Price Sensitivity: Consumer Behavior and Decision Making Process. In: The 4th 2015 IBSM International Conference on Business, Management and Accounting, 7-9 October 2015, Bangkok.

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Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: price sensitivity, consumer behavior and decision making process.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Depositing User: Perpustakaan Maranatha
Date Deposited: 10 Feb 2017 01:43
Last Modified: 10 Feb 2017 01:43
URI: http://repository.maranatha.edu/id/eprint/21495

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