Perancangan Kampanye Kesadaran Disleksia Di Kalangan Anak Usia Sekolah Bagi Orang Tua

Pattipelluhu, Art Blanc (0564061) (2011) Perancangan Kampanye Kesadaran Disleksia Di Kalangan Anak Usia Sekolah Bagi Orang Tua. Undergraduate thesis, Universitas Kristen Maranatha.

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Abstract

DAFTAR ISI HALAMAN JUDUL ........................................................................................... i LEMBAR PENGESAHAN .................................................................................. ii KATA PENGANTAR .......................................................................................... iii PERNYATAAN ORISINALITAS KARYA DAN LAPORAN .......................... iv DAFTAR ISI ......................................................................................................... v DAFTAR TABEL ................................................................................................. ix DAFTAR GAMBAR ........................................................................................... x BAB I PENDAHULUAN 1.1 Latar Belakang Masalah ................................................................................... 1 1.2 Permasalahan dan Ruang Lingkup.................................................................... 2 1.3 Tujuan Perancangan .......................................................................................... 3 1.4 Sumber dan Teknik Pengumpulan Data ........................................................... 3 1.5 Skema Perancangan ........................................................................................... 4 BAB II LANDASAN TEORI 2.1 Pemasaran Sosial .............................................................................................. 5 2.1.1 Pengertian dan Tujuan Pemasaran Sosial ................................................ 5 2.1.2 Perilaku yang Menjadi Sasaran Pemasaran Sosial................................... 5 2.1.3 Mengidentifikasikan Peluang Pemasaran Sosial dengan STP ................. 6 2.1.4 Mengembangkan Strategi Pemasaran dengan Marketing Mix ................ 7 2.2 Promosi ............................................................................................................. 7 2.2.1 Pengertian dan Tujuan Promosi............................................................... 8 2.2.2 Promotion Mix.......................................................................................... 9 2.3 Komunikasi ....................................................................................................... 10 vi Universitas Kristen Maranatha 2.3.1 Macam-Macam Komunikasi ................................................................... 11 2.4 Desain Komunikasi Visual ............................................................................... 11 2.4.1 Tahapan Membuat Desain Komunikasi Visual ...................................... 12 2.4.2 Komponen Desain Komunikasi Visual ................................................... 13 2.4.3 Prinsip-Prinsip Desain Komunikasi Visual............................................. 13 2.4.4 Visualisasi ............................................................................................... 14 2.4.5 Komposisi ............................................................................................... 15 2.4.6 Tipografi ................................................................................................ 15 2.5 Visual Identity .................................................................................................. 15 2.5.1 Tujuan Identitas Visual ........................................................................... 15 2.5.2 Jenis-Jenis Identitas Visual dan Proyek Branding .................................. 16 2.6 Komunikasi Massa ........................................................................................... 16 2.7 Strategi Kreatif .................................................................................................. 17 BAB III DATA DAN ANALISIS FAKTA 3.1 Data dan Fakta .................................................................................................. 19 3.1.1 Disleksia ................................................................................................ 19 3.1.2 Kesulitan-Kesulitan Disleksia ................................................................ 19 3.1.3 Penyebab Disleksia ................................................................................ 21 3.1.4 Metode Identifikasi Disleksia ............................................................... 23 3.1.5 Metode-Metode Bantuan Pembelajaran bagi Disleksia ........................ 25 3.1.6 Lembaga Terkait ................................................................................... 27 A. Dyslexia Association of Indonesia .................................................. 28 B. Data Tentang Fenomena yang Terjadi ............................................. 28 C.. Data Tentang Permasalahan yang Dihadapi ................................... 33 vii Universitas Kristen Maranatha 3.1.7 Tinjauan Proyek Sejenis ....................................................................... 49 3.2 Analisis Terhadap Permasalahan Berdasarkan Data dan Fakta ........................ 53 BAB IV PEMECAHAN MASALAH 4.1 Konsep Komunikasi .......................................................................................... 62 4.2 Konsep Kreatif .................................................................................................. 63 4.2.1 Konsep Verbal ...................................................................................... 63 4.2.2 Konsep Visual ....................................................................................... 63 4.3 Konsep Media ................................................................................................... 64 4.3.1 Media Massa ......................................................................................... 65 4.3.2 Media Cetak .......................................................................................... 66 4.3.3 Event ..................................................................................................... 66 4.4 Hasil Karya ....................................................................................................... 67 4.4.1 Konsep Nama Paham, Peka, Peduli Disleksia ...................................... 67 4.4.2 Konsep Logo Paham, Peka, Peduli Disleksia ....................................... 67 4.4.3 Perancangan Media ............................................................................... 71 4.4.3.1 Paham Disleksia ....................................................................... 71 4.4.3.2 Peka Disleksia ........................................................................... 85 4.4.3.3 Peduli Disleksia ........................................................................ 93 4.5 Biaya Media/Budgeting .................................................................................... 98 4.6 Timeline Kampanye .......................................................................................... 99 BAB V PENUTUP 5.1 Kesimpulan ......................................................................................................100 5.2 Saran ............................................................................................................101 viii Universitas Kristen Maranatha DAFTAR PUSTAKA DAFTAR ISTILAH DAFTAR LAMPIRAN DAN LAMPIRAN SARAN DAN KOMENTAR DOSEN PENGUJI SIDANG TUGAS AKHIR UCAPAN TERIMA KASIH DATA PENULIS ix Universitas Kristen Maranatha DAFTAR TABEL Tabel 3.1 Gender responden ...................................................................................... 33 Tabel 3.2 Rentang usia responden ............................................................................. 34 Tabel 3.3 Jenjang pendidikan responden ................................................................... 35 Tabel 3.4 Jenis pekerjaan responden ......................................................................... 36 Tabel 3.5 Rentang pendapatan/bulan responden ....................................................... 37 Tabel 3.6 Responden yang telah memiliki anak ........................................................ 38 Tabel 3.7 Perhatian responden terhadap kualitas pendidikan anak ........................... 39 Tabel 3.8 Pendapat responden tentang kemampuan anak ......................................... 40 Tabel 3.9 Kesadaran responden tentang disleksia ..................................................... 41 Tabel 3.10 Pendapat responden mengenai pemahaman tentang disleksia ................. 42 Tabel 3.11 Sumber responden mendapatkan informasi disleksia .............................. 43 Tabel 3.12 Pendapat responden jika memiliki anak disleksik ................................... 44 Tabel 3.13 Pendapat responden mengenai tentang topik Disleksia di Indonesia ...... 45 Tabel 3.14 Pendapat responden mengenai tentang topik Disleksia di Indonesia ...... 46 x Universitas Kristen Maranatha DAFTAR GAMBAR Gambar 3.1 Logo Dyslexia Association of Indonesia ............................................... 25 Gambar 3.2 Logo My Way! ....................................................................................... 49 Gambar 3.3 Website My Way! .................................................................................. 49 Gambar 4.1 Logo Paham, Peka, Peduli Disleksia ..................................................... 65 Gambar 4.2 Skema warna logo Paham, Peka, Peduli Disleksia ................................ 66 Gambar 4.3 Type specimen dari Verlag di logo Paham, Peka, Peduli Disleksia ....... 67 Gambar 4.4 Iklan koran awareness, di harian Kompas, variasi pertama ................... 69 Gambar 4.5 Iklan koran awareness, di harian Kompas, variasi kedua ...................... 70 Gambar 4.6 “Tiga Serangkai.” Iklan koran ............................................................... 71 Gambar 4.7 “Satu dari Sepuluh.” Iklan koran ........................................................... 72 Gambar 4.8 “Mengunci.” Iklan koran........................................................................ 73 Gambar 4.9 “Membengkokkan.” Iklan koran ............................................................ 74 Gambar 4.10 “Belum Rapi.” Iklan koran................................................................... 75 Gambar 4.11 “Jenius Disleksik: Lennon.” Iklan koran ............................................. 76 Gambar 4.12 “Jenius Disleksik: Edison.” Iklan koran .............................................. 77 Gambar 4.13 “Jenius Disleksik: Einstein.” Iklan koran ............................................ 78 Gambar 4.14 “3 Hal yang Perlu Diketahui Tentang Disleksia.” Brosur ................... 79 Gambar 4.15 “3 Hal yang Perlu Diketahui Tentang Disleksia.” Poster .................... 80 Gambar 4.16 “3 Hal yang Perlu Diketahui Tentang Disleksia.” Brosur/poster kondisi terlipat ........................................................................................................................ 81 Gambar 4.17 Website “Paham Disleksia” ................................................................. 82 Gambar 4.18 “Huruf-Huruf Bergerak.” Iklan koran .................................................. 83 Gambar 4.19 “Tulisan Tangan.” Iklan koran ............................................................. 84 xi Universitas Kristen Maranatha Gambar 4.20 “Jeruk dan Apel.” Iklan koran.............................................................. 85 Gambar 4.21 “Satu dari 26 Karakter Antagonis.” Iklan koran .................................. 86 Gambar 4.22 “3 Hal yang Perlu Didengar Tentang Disleksia.” Brosur .................... 87 Gambar 4.23 “3 Hal yang Perlu Didengar Tentang Disleksia.” Poster ..................... 88 Gambar 4.24 “3 Hal yang Perlu Didengar Tentang Disleksia.” Brosur/poster kondisi terlipat ........................................................................................................................ 89 Gambar 4.25 Website “Peka Disleksia” .................................................................... 90 Gambar 4.26 “Peduli Disleksia” Iklan koran ............................................................. 91 Gambar 4.27 “Peduli Disleksia” Brosur .................................................................... 92 Gambar 4.28 “Peduli Disleksia” Poster ..................................................................... 93 Gambar 4.29 “Peduli Disleksia” Brosur/poster kondisi terlipat ................................ 94 Gambar 4.30 Website “Peduli Disleksia” .................................................................. 95

Item Type:	Thesis (Undergraduate)
Subjects:	N Fine Arts > N Visual arts (General) For photography, see TR
Depositing User:	Perpustakaan Maranatha
Date Deposited:	10 Feb 2012 03:15
Last Modified:	10 Feb 2012 03:15
URI:	http://repository.maranatha.edu/id/eprint/189

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