Karlina, Loriana (0552078) (2008) Peranan Kinerja Bauran Produk dan Kinerja Bauran Harga terhadap Minat Beli Konsumen di Perusahaan Percetakan CV Bintang Baru. Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
Product mix constraints are poor quality product like miss cutting, miss printing poor orderly glueing, and poor time delivery. Price mix constraints are uncompetitve price, and no credit sales for special customer. Objective research are describe product mix performance, describe price mix performance, and determine product mix performance and price mix performance toward buying interest. Research method used is survei method, consist of product mix performance and price mix performance as independent variabel and buying interest as dependent variabel. Data used are primary and secondary, which collect trough qustionare, interview, and library research. Statistic calculations are correlations simultan and partial, double regretion, t test and F test. Product mix performance has going in good way, but desingn, feature, service, are not good enough. Price mix performance has going in good way, but price list in not complete and no credit sales. Determine product mix performance and price mix performance toward buying interest equal to 63,10% and it is significant.
| Item Type: | Thesis (Undergraduate) |
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economics > 52 Management Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 26 Oct 2015 06:50 |
| Last Modified: | 18 Jan 2016 07:12 |
| URI: | http://repository.maranatha.edu/id/eprint/16255 |
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