Gunawan, Peter Rhian (2012) Mario Bros dan Peranannya dalam Menciptakan Budaya Video Game. Kultura, 1 (1). pp. 164-194. ISSN 2302-5379
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Abstract
Video games have become a part of our daily lives. We are using this medium to entertain ourselves, get information and even interact with other people. Whether we realize it or not. We have become part of the social and cultural structures called game culture. This behavior is influenced by some of the famous video game scratch, including the Mario Bros. Mario, a short man with a red hat and red overalls also been widely influential in building the culture of video games. In this paper, the authors collected the history of video games and the Mario Bros, video game history of this development was to analyze the contribution they play in changing people's behavior in a period of 30 years. Studies show that the Mario Bros has become part of popular culture and by using theories of brand management, a deeper understanding of the influence of Mario Bros is expected to contribute valuable information.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Mario Bros, video game, brand awareness, brand experience |
| Subjects: | N Fine Arts > NX Arts in general |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 14 Aug 2015 02:43 |
| Last Modified: | 14 Aug 2015 02:43 |
| URI: | http://repository.maranatha.edu/id/eprint/14465 |
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