Juwita, Sari (0551107) (2009) Analisis Penerapan Balanced Scorecard untuk Mengukur Kinerja Perusahaan (Studi Kasus pada PT. Ultrajaya). Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
Global competition more difficult between businessmen do to era globalizations to fast , than free marketing. The open a marketing and information technology, close market domestic, regional or global. So the customer to easy for decided kind price, and manufacture to required. The company have survive in global market is only the company have standard and be able to high benefit in long period. In this research, writer analyzed Balanced Scorecard has specialty that measure company performance, both in financial, which is financial perspective, internal business process perspective & studying and growing perspective. Research method that is used by writer in this research is analysis descriptive (a research method that purposes to describe the situation of object which is researched based on fact by collecting, processing, presenting and analyzing the data). The result of the research shows that Balanced Scorecard for measuring PT.Ultrajaya performance showed good financial and non financial. It is show by financial rate increasing, market sharing increasing and customer increasing. For increasing the company performance affectivity in the future, the company should increase it’s financial performance by repairing to make the financial ratio to be better.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Perspective Financial, and Non Financial |
| Subjects: | H Social Sciences > HF Commerce > HF5601 Accounting |
| Divisions: | Faculty of Economics > 51 Accounting Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 19 Jun 2015 02:45 |
| Last Modified: | 18 Feb 2016 07:03 |
| URI: | http://repository.maranatha.edu/id/eprint/13326 |
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