Timotius, Andriyan (0964052) (2013) Kampanye Pemahaman Gizi Jajan Cermat pada Anak-Anak untuk Meningkatkan Prestasi. Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
Student's Activities won't missing from snacking activities. It has become a lifestyle that cannot missing from kids snack. Sometimes snacking become a thing that can bring some impact for them. Students tend to snack whatever they want without pay any attention to hygiene, health and important nutrients in it. Many kids sick because of snacking carelessly, moreover they have duty to study. This thing hold achievement performance up in their school. Need to be held the right learning method of smart snacking motivation for increase achievements. So I plan an education campaign for kids with theme " smart snacking, achievement increased ". With create four achievement mascot who represent student's achievement, an athlete, a scientist, a singer, and an artist. Colorful color application, with a simple layout and familiar with kid's daily activities. Package with 3 steps of campaign. First step is awareness campaign step, where paradigm and mindset of kids are brought that incredible achievement have a way. Poster media, banner and ad's magazine are used to bring out the main target comprehension, that is kids and secondary target, is parents to be more aware to achievement performance. The second step is informing step through agenda and advertisement web as a media. Agenda is given some informing insertion like kinds of suggestion snack for every kinds of achievement. Nutrient information which useful and good for support achievement noticed as education media with easily understanding language. The third step is reminding, good to remind kids and motivated them to do smart snacking as a way to support their achievement. Contest, poster, gimmick, and ambience media are used to remind, so that kids keep smart snacking to increase their achievement. Expectations with the hold of this campaign are, kids will apply smart snacking pattern as a life style for support to get increased achievement.
| Item Type: | Thesis (Undergraduate) |
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| Subjects: | N Fine Arts > NX Arts in general |
| Divisions: | Faculty of Arts & Design > 64 Visual Communication Design Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 05 Jun 2015 02:14 |
| Last Modified: | 05 Jun 2015 02:14 |
| URI: | http://repository.maranatha.edu/id/eprint/12894 |
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