Pengaruh Store Atmosphere terhadap Minat Beli Konsumen (Studi pada Zara Paris Van Java Bandung)

Septiani, Denies Alfia ( 0852137 ) (2013) Pengaruh Store Atmosphere terhadap Minat Beli Konsumen (Studi pada Zara Paris Van Java Bandung). Undergraduate thesis, Universitas Kristen Maranatha.

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Abstract

Tujuan penelitian ini adalah untuk menganalisa bagaimana pengaruh store atmosphere terhadap minat beli konsumen. Pendekatan ini menggunakan pendekatan kuantitatif. Sampel dalam penelitian ini adalah 100 mahasiswa/i Universitas Kristen Maranatha yang pernah berkunjung ke Zara Paris Van Java Bandung dengan menggunakan metode non-probability sampling serta teknik purposive. Instrument penelitian ini menggunakan kuesioner dan dianalisis menggunakan linear regression. Hasil penelitian ini menunjukan bahwa store atmosphere memiliki pengaruh yang sangat kuat terhadap minat beli. Store atmosphere memiliki hubungan terhadap minat beli sebesar 40,9% dan sisanya sebesar 59,1% dipengaruhi oleh faktor lain.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Store Atmosphere, Minat Beli
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > School of Management
Depositing User: Perpustakaan Maranatha
Date Deposited: 21 Jan 2015 04:48
Last Modified: 09 Feb 2016 10:48
URI: http://repository.maranatha.edu/id/eprint/9188

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