Farisya , Nabilla (1652271) (2020) Pengaruh Green Marketing Mix Pada Minat Beli (Studi Pada : Konsumen Starbuks). Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
Penelitian ini bertujuan untuk mengetahui adanya pengaruh variabel green marketing mix pada minat beli konsumen (studi pada konsumen starbucks). Penelitian ini menggunakan metode kuantitatif dengan teknik pengambilan sampel purposive. Data dikumpulkan dari 110 responden melalui survei berbasis kuesioner dengan kriteria yaitu orang yang pernah mengunjungi Starbucks. Hasil penelitian menunjukan bahwa variabel green marketing mix seperti : green product, green price, green place dan green promotion memiliki pengaruh pada minat beli konsumen Starbucks.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | green product, green price, green place, green promotion, minat beli |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Faculty of Economics > 52 Management Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 02 Feb 2022 02:55 |
| Last Modified: | 02 Feb 2022 02:55 |
| URI: | http://repository.maranatha.edu/id/eprint/29505 |
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