Denissa, Lois (2019) Fesyen Akademik sebagai Alternatif Kebaruan dalam Budaya Populer. Jurnal Panggung, 29 (2). pp. 131-145. ISSN 0854-3429
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Abstract
Fashion is not only to protect the body from weather, disease, or for neatness and politeness reasons. It is also a medium for communication that expresses taste, a! itude, gender, identity, trend, ethnicity, social class, and culture. This research uses a descriptive analysis method to expand the communicative function of fashion. In this case, mass media has become an industrial agent to persuade modern women, both in the city and region. Women tend to be enamoured with the ads in order to make their appearance up to date and to idealise their body as shown in the advertising. Advertising models are always displayed with beautiful, charming, and highlighted the sensual body. This reaserch found that academic fashion that puts research and creativity as the basis of its work has countered the idea of fashion advertising. Academic fashion contributes to give popular culture different meanings by creating innovation that inspires modern women with multi-layered messages.
| Item Type: | Article |
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| Uncontrolled Keywords: | academic fashion, communication, multi-layered message, popular culture |
| Subjects: | N Fine Arts > NX Arts in general |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 31 Jul 2019 11:50 |
| Last Modified: | 04 Jun 2021 07:54 |
| URI: | http://repository.maranatha.edu/id/eprint/26955 |
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