Analisis Pengaruh Iklan Televisi Dan Promosi Penjualan Terhadap Image Produk Coca-Cola Di Jurusan Manajemen Fakultas Ekonomi Universitas Kristen Maranatha Bandung

Widiastuti.K.N, Endah (0755014) (2011) Analisis Pengaruh Iklan Televisi Dan Promosi Penjualan Terhadap Image Produk Coca-Cola Di Jurusan Manajemen Fakultas Ekonomi Universitas Kristen Maranatha Bandung. Other thesis, Universitas Kristen Maranatha.

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Abstract

Increasingly tight competition among producers in line with the development of the business world. Surely every company wants to continue to survive life in a way they have to take steps that are considered strategic to the company's products can be accepted in the market. One of the most effective step is to manage the campaign. And promotional tool is considered the most effective advertising. PT. Coca-Cola Bottling Indonesia is one company that uses television as a medium for delivering advertising messages to consumers, in addition to using television media in advertising, Coca-Cola Botlling Indonesia also held a sales promotion by holding a discounted price. Based on the background of the above problems, the authors are interested to conduct a study that aims to find out how big the influence of television advertising and sales promotion of the image of Coca-Cola in the Department of Management Faculty of Economics Marantha Christian University Bandung. Results for the 120 respondents indicated that television advertising and sales promotion Coca-Cola has positive influence on image at Maranatha Christian University Bandung, and television advertisements and promotional factors influencing the image of consumer sales amounted to 0.500 (50.0%), and the remaining 50.0% influenced by other factors.

Item Type: Thesis (Other)
Uncontrolled Keywords: Keywords: television advertising, sales promotion, image.
Subjects: H Social Sciences > HA Statistics
Depositing User: Perpustakaan Maranatha
Date Deposited: 13 Feb 2012 02:46
Last Modified: 13 Feb 2012 02:46
URI: http://repository.maranatha.edu/id/eprint/268

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