Martawandana, Dominicus Reynold Taruna (1452019) (2019) Pengaruh Store Environment Terhadap Consumer Purchase Behavior yang Dimediasi oleh Consumer Emotion. Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
Penelitian ini bertujuan untuk menguji dan menganalisis apakah terdapat pengaruh store environment terhadap consumer purchase behavior dengan consumer emotion sebagai variabel mediasi (studi pada Rumah Mode Factory Outlet Kota Bandung). Pengumpulan data dilakukan dengan metode survei menggunakan kuesioner. Teknik pengambilan sampel adalah nonprobability sampling berjumlah 281 responden yang pernah berbelanja dan/atau berkunjung ke Rumah Mode Factory Outlet dalam satu tahun terakhir. Hasil dari penelitian ini menunjukan bahwa store environment berpengaruh positif terhadap consumer purchase behavior dengan consumer emotion sebagai mediator. Tetapi store environment tidak memiliki pengaruh langsung terhadap consumer purchase behavior.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Store Environment, Consumer Emotion, Consumer Purchase Behavior |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Economics > 52 Management Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 22 Apr 2019 08:14 |
| Last Modified: | 22 Apr 2019 08:14 |
| URI: | http://repository.maranatha.edu/id/eprint/26473 |
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