Munawar, M. Meki (1553011) (2017) Strategy Entrepreneurship pada Budidaya Ikan Lele Organik Sangkuriang Purwakarta. Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
Persaingan yang ketat pada peternakan ikan lele dan semakin mahalnya harga pakan ikan pelet pada bisnis budidaya ikan lele, mendorong pengusaha peternak ikan lele untuk selalu mengembangkan strategi usaha yang adaptif, namun kondisi saat ini biaya pakan untuk budidaya masih tinggi. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis strategy entrepreneurship pada budidaya ikan lele organik di peternakan ikan lele Sangkuriang Purwakarta. Landasan teori yang digunakan adalah Strategy Entrepreneurship (SE) pada dimensi innovation, networking dan organizational learning. Metode penelitian yang diterapkan adalah metode kualitatif deskriptif, dengan teknik pengumpulan data melalui wawancara, observasi dan dokumentasi. Hasil menunjukan bahwa, konsep strategy entrepreneurship pada budidaya ikan lele organik Sangkuriang Purwakarta melalui innovation, networking dan organizational learning sudah dipahami dan diterapkan sehingga dapat meningkatkan keunggulan bersaing (competitive advantage) dari peternakan tersebut.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Strategy Entrepreneurship, Innovation, Networking, Organizational Learning |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economics > 53 Master's Degree in Management |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 18 Apr 2017 05:31 |
| Last Modified: | 18 Apr 2017 05:31 |
| URI: | http://repository.maranatha.edu/id/eprint/22489 |
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